Before Landmark I was running a research lab at the University of Houston called the Seismic Acoustics Lab. We created several research labs and the umbrella Applied Geophysical Lab. As part of my effort to prepare for what became Landmark I wrote a series of 10 articles for World Oil, which were then converted into this book. It was hard for me to do this much writing. I did not learn to write very well in school growing up in Cedar nor at the University of Utah. If there is one piece of advice for everyone here tonight it is learn to write. It is critical in any kind of success in any field. We did leverage this book very nicely. I arranged for a Boston company, IHRDC (International Human Resource Development Corporation) to set up training courses all across the world based on the book. We would have courses the week after major conventions in Europe, take the workstations taken to the convention off of the floor, put them in a hotel conference room, and teach a course around the things we could do on the workstation. The first time we did this was at the Knightsbridge Hilton in London. There were two repreentatives from Shell in attendance. Years later I found out that during the first break one of them put a five-pound note on the urinal and said "I'll bet I can get one through the bureauracy quicker than you can." This bet was the basis for one of Landmark's earliest large major oil company accounts. The book was later translated into Chinese and widely distributed. For a while I was better known in Beijing than in Houston.